Job Description

About CookUnity:

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you’ve found the right job posting.

About the Team:

The B2B team operates like a startup within CookUnity — an entrepreneurial, fast-paced, and innovative team that is charting a bold new path by bringing these same exceptional culinary experiences to businesses, organizations, and their employees.

You will work closely with the Head of B2B, the sales, marketing and product team around strategy and execution.

About the Role:

CookUnity’s Business Team is seeking a strategic and execution-focused SEO & Growth Content Manager to own organic growth and conversion messaging. This is not a traditional "siloed" SEO role; you will be the architect of our B2B narrative, ensuring our value proposition resonates across Corporate, Healthcare, and Channel Partner segments.

You will sit at the intersection of SEO, Sales Enablement, and Performance Marketing. Your mission is to translate search insights and sales feedback into a high-converting content engine. From building and testing landing pages in Webflow to partnering with the Ads lead on messaging frameworks, you will own the end-to-end journey of an organic lead.

Key Responsibilities

1. SEO & Search Intelligence

• Keyword & Competitive Strategy: Lead keyword research and competitive analysis to define the language and positioning that wins in the B2B meal-service space.
• AEO & Future-Proofing: Stay ahead of SEO trends with a focus on Answer Engine Optimization (AEO) , ensuring CookUnity’s authority in AI-driven search results.
• Performance Tracking: Own the organic growth roadmap, tracking qualified traffic and lead volume via GSC, Ahrefs, and GA4.

2. Content Strategy & Sales Alignment

• The Content Engine: Manage the B2B content calendar, write/edit high-impact blogs, and partner with B2C teams to ensure brand consistency.
• Sales Enablement: Collaborate closely with the Sales team to identify common objections and "deal-winning" language, translating these insights into landing pages and sales playbooks.
• ICP-Specific Messaging: Develop tailored messaging frameworks for our core personas (Corporate, Healthcare, and Channel Partners).

3. Conversion & Webflow Management

• Webflow Ownership: Hands-on development and optimization of B2B landing pages within Webflow.
• A/B Testing & CRO: Design and run experiments on headlines, CTAs, and page structures to continually improve conversion rates and lead quality.
• Ad-Ops Partnership: Support the Advertising Lead by providing high-intent keywords and tested messaging frameworks to improve ROAS and paid landing page performance.

4. Distribution & Authority

• Off-Site Growth: Expand CookUnity’s digital footprint through organic distribution, off-site placements, and authority-building content.
• Internal Linking: Develop and maintain a sophisticated internal linking strategy to distribute equity to high-value conversion pages.

Bonus Qualifications (The "Extra Mile")

• B2B Funnel Mastery: Deep understanding of the B2B marketing funnel (MQL to SQL to Close) and how content serves as a lever at each stage of the buyer’s journey.
• Email Marketing & Lifecycle: Experience with email nurture sequences or newsletters. Ability to repurpose SEO content into high-performing email copy that re-engages cold B2B prospects.
• Full-Stack Mentality: Familiarity with CRM tools to track how organic leads move through the sales pipeline.

Requirements

• B2B Growth Experience: 3-5+ years in SEO and Content Marketing, specifically within a B2B or high-growth startup environment.
• Webflow Proficiency: Strong hands-on experience building and managing pages in Webflow.
• The "Growth" Mindset: Proven track record of running A/B experiments and using data to prove how content converts ICPs.
• Technical SEO Mastery: Deep knowledge of site architecture, schema for AEO, and SEO toolsets (Ahrefs, Google Search Console).
• Exceptional Copywriting: Ability to write persuasive, persona-based copy that balances SEO requirements with high-touch B2B sales goals

Learn More About CookUnity

We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale.

We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!

Benefits

🩺 Health Insurance coverage

🌅 401k Plan

📈 We grow, you grow: Stock Options Plan granted on Day 1

🌟 Eligible for a bi-annual performance bonus

⛱ Unlimited PTO

🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

🐣 Paid Family leave

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle

👩🏾‍🏫 Personalized Spanish coach

🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Compensation

All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

Pay Range for this position $75,000—$85,000 USD

If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. Thank you for your time!

If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. Thank you for your time!

CookUnity is an Equal Opportunity Employer . We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.

A quick note for all candidates
We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying to CookUnity. We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief “proof of humanity” to confirm that we’re connecting with a real person, not an impersonator. Here are a few tips to help you protect yourself and know what to expect from us:

• Apply only through our official channels. All open roles are listed on our official careers page: careers.cookunity.com
• Our recruiters are real people — and easy to verify. You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official LinkedIn Company Page .
• We only communicate through official CookUnity channels. That means emails ending in @cookunity.com and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS.
• We’ll never ask for payment or personal financial details. If anyone does, please don’t share any information and let us know right away.

If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity — and we care about keeping your experience (and safety) as genuine as possible.

Job Tags

Remote job, Full time,

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