E-commerce Marketing Manager Job at Baker Book House Company, Grand Rapids, MI

TDdYNWxpaS9FK2Fmc2VPemtrMlJaQ1RjU1E9PQ==
  • Baker Book House Company
  • Grand Rapids, MI

Job Description

Job Description

Job Description

JOB OPENING

Position: E-commerce Marketing Manager

Manager: EVP of Direct to Consumer

Position Type: Full Time, Exempt

We are seeking a strategic, entrepreneurial-minded E-commerce Marketing Manager to help drive our online business to the next level. This individual will blend data-driven insight with marketing creativity to deliver measurable growth, enhance customer engagement, and strengthen our digital presence.

Key Responsibilities:

  • Develop and execute digital marketing strategies to drive traffic, lead generation, and brand awareness-creating campaigns that deliver incremental sales and measurable ROI.
  • Lead customer acquisition and engagement efforts , including business strategy, messaging, and campaign development. Use analytics to evaluate performance and refine programs for continuous improvement.
  • Drive customer retention and loyalty through targeted content, lifecycle marketing, and personalized communication strategies.
  • Collaborate cross-functionally with internal teams to ensure marketing initiatives align with overall business and ecommerce goals.
  • Partner with digital marketing and email teams to optimize campaign performance across all channels.
  • Own on-site search performance as the in-house expert on Algolia, leveraging data to enhance product discoverability and conversion.
  • Maximize organic visibility by developing and implementing effective SEO, GEO, and AEO strategies.
  • Execute paid advertising campaigns across Google, Google Merchant Center, social media, and other digital platforms to support key promotions and initiatives.
  • Support product launches and improvements , ensuring marketing readiness and clear communication of new features and benefits to customers.

Qualifications:

  • Bachelor's degree in related field
  • 2-4 years of experience in digital marketing and/or ecommerce marketing
  • A creative yet analytical thinker who thrives in a fast-paced, results-driven environment.
  • Experienced in ecommerce marketing, digital advertising, and analytics tools.
  • Skilled at turning insights into actionable strategies that grow traffic, engagement, and sales.

Compensation and Benefits:

Commensurate with qualifications and experience. As a full-time position, benefits provided include health, dental, group life insurance, short- and long-term disability insurance, paid time off, paid medical leave, paid parental leave, 401(k) after three months, and others.

Baker Book House Company is an Equal Opportunity Employer.

As a company that believes in the inherent diversity reflected in the kingdom of God, Baker Book House Company is committed to the importance of diversity, equity, inclusion, and belonging (DEIB) in the books we publish, in our community of employees, and in the way we conduct ourselves in our workplace and in the marketplace.

Job Tags

Full time, Temporary work,

Similar Jobs

Dal-Tile

INTERN - HR Job at Dal-Tile

 ...to strengthen our talent attraction efforts. Operational Support Ensure data accuracy, organize candidate records, and improve internal recruiting workflows. Professional Development & Leadership Exposure Help coordinate lunch & learns, network with cross-functional... 

TSMG

Depot Supervisor Job at TSMG

 ...Our field data collection teams are spread across Europe and North America, ready to accept new challenges. Role Overview: A Depot Supervisor will be responsible for overseeing the operations and management of a depot dedicated to autonomous vehicles. To play a... 

McCain Foods

Training Manager Job at McCain Foods

 ...Direct message the job poster from McCain Foods Position Title: Training Manager Position Type: Regular - Full-Time Position Location: Easton Requisition ID: 37507 About The Role As a member of the site leadership team, you will work collaboratively... 

Riverdale City

Recreation Assistant Job at Riverdale City

 ...time Opening Date: September 10, 2025 Closing Date:Open Until Filled GENERAL PURPOSE Performs support duties for recreation programs and maintenance duties for the community facility. SUPERVISION RECEIVED Works under the general... 

American Medical Staffing

School Services - Special Education Teacher Job at American Medical Staffing

 ...Job Description American Medical Staffing is seeking a School Services Special Education Teacher for a travel job in Moncks Corner, South Carolina. Job Description & Requirements ~ Specialty: Special Education Teacher ~ Discipline: School Services ~ Start...