Job Description

Job Description

Marketing Manager

Location: Birmingham, AL

Compensation: 140,000

Position: Full-time, in-office

We are seeking a results-driven Marketing Manager to lead and optimize multi-channel marketing programs for a high-volume personal injury practice. This role focuses on full-funnel campaigns across traditional and digital media to drive qualified leads and signed cases.

Key Responsibilities

• Develop and execute media plans across TV, radio, OOH, CTV/OTT, paid search, and social.
• Manage vendor relationships and negotiate media buys.
• Track KPIs and ROI, providing actionable insights for budget optimization.
• Collaborate with internal teams to align marketing with business objectives.
• Oversee campaign pacing, delivery, and performance reporting.

Qualifications

• 5+ years in media planning and performance marketing.
• Experience managing $1M+ multi-channel budgets.
• Strong negotiation skills across traditional and digital platforms.
• Proficiency in Google Ads, LSAs, Meta Ads, and call tracking tools.
• Highly analytical with advanced Excel/BI skills.

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