Marketing Manager Job at SR Staffing, Birmingham, AL

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  • SR Staffing
  • Birmingham, AL

Job Description

Job Description

Marketing Manager

Location: Birmingham, AL

Compensation: 140,000

Position: Full-time, in-office

We are seeking a results-driven Marketing Manager to lead and optimize multi-channel marketing programs for a high-volume personal injury practice. This role focuses on full-funnel campaigns across traditional and digital media to drive qualified leads and signed cases.

Key Responsibilities

  • Develop and execute media plans across TV, radio, OOH, CTV/OTT, paid search, and social.
  • Manage vendor relationships and negotiate media buys.
  • Track KPIs and ROI, providing actionable insights for budget optimization.
  • Collaborate with internal teams to align marketing with business objectives.
  • Oversee campaign pacing, delivery, and performance reporting.

Qualifications

  • 5+ years in media planning and performance marketing.
  • Experience managing $1M+ multi-channel budgets.
  • Strong negotiation skills across traditional and digital platforms.
  • Proficiency in Google Ads, LSAs, Meta Ads, and call tracking tools.
  • Highly analytical with advanced Excel/BI skills.

Job Tags

Full time, Work at office,

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