Job Description

Marketing Manager, YouTube

Wayfair is looking for a results-oriented leader to drive the strategy and execution of the YouTube marketing channel. In this role, you will manage a high-performing team responsible for shaping and executing full-funnel media strategies, measuring and reporting on their performance, and leveraging those insights to drive continuous innovation. You will manage multi-million dollar campaigns that build brand awareness, generate demand, and capture high intent customers. You will partner closely with both external stakeholders at Google and internal stakeholders including creative, marketing technology, and marketing measurement to unlock growth on this strategic channel. The ideal candidate will bring depth of experience in YouTube, a strong fluency in both measurement and creative strategies, and experience mentoring and scaling teams.

What You'll Do:

• Lead the roadmap, strategy, and execution for the YouTube marketing channel, including campaign operations, bidding strategies, measurement frameworks, and creative strategy.
• Manage and develop a team of marketing analysts, setting strategic direction, coaching for growth, and ensuring operational excellence.
• Closely monitor campaign performance daily, identify and root cause problem solve abnormalities, and react to deviations from plan quickly and strategically.
• Lead relationship with our YouTube partners at Google, ensuring best-in-class execution, transparency, and continuous innovation.
• Collaborate closely with marketing data science to design and implement measurement frameworks (e.g., brand lift, incrementality testing, MMM), and deliver reporting that connects media investment to business outcomes.
• Develop and scale the creative strategy for YouTube, including creator content, developing briefs and partnering closely with internal creative and influencer teams to ensure creative assets are optimized to drive channel outcomes.

What You'll Need:

• 4+ years of experience in digital media strategy, planning, or buying, with specific depth in YouTube and/or other digital video (CTV or programmatic).
• At least 1 year of management experience, either formal through direct management or informal through project management or mentorship, with a track record of cultivating talent and building a collaborative, high-performance culture.
• Experience managing large media budgets with accountability for business outcomes.
• Excellent analytical skills with experience using data analytics tools like SQL.
• Highly organized with the ability to manage multiple projects simultaneously.
• Strong verbal and written communication skills coupled with demonstrated experience effectively working with and influencing cross-functional stakeholders.
• An entrepreneurial mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a bias for action.

In office requirements: This is a hybrid role based out of our Boston office (4 days/week in office, 1 day/week remote)

Benefits & Perks - US:

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).
• Exclusive access to thousands of perks & discounts through BenefitHub.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form.

About Wayfair Inc.

Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking. No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair and world for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic. Your personal data is processed in accordance with our Candidate Privacy Notice.

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