Job Description
Paid Search Campaign Manager
This role requires expertise in managing paid search efforts for a dealership group with over 25 locations, making multi-location paid search management an essential skill.
Key Responsibilities:
- Paid Search Campaign Management:
- Develop, manage, and optimize PPC campaigns on Google Ads and Bing Ads.
- Conduct thorough keyword research and audience targeting to maximize ad performance.
- Monitor and adjust bids, budgets, and strategies to achieve KPIs.
- Social Media Advertising:
- Strategize and execute ad campaigns on META/Facebook Ads Manager and TikTok Ads platforms.
- Create compelling ad creatives and copy in collaboration with the creative team.
- Analyze and report on the performance of social media ad campaigns.
- Digital and OTT Advertising:
- Plan and implement campaigns on digital and OTT platforms to drive awareness and engagement.
- Leverage data to target audiences effectively and optimize video and display ad performance.
- Retargeting and Geo-Fencing:
- Develop retargeting campaigns to re-engage potential customers and drive conversions.
- Implement geo-fencing strategies to target audiences based on precise geographic locations.
- Data Analysis and Reporting:
- Track and analyze campaign performance metrics, including CTR, CPC, conversion rates, and ROI.
- Generate regular performance reports and provide actionable insights for continuous improvement.
- Budget Management:
- Allocate and manage budgets across multiple platforms to ensure cost-effectiveness.
- Forecast and recommend budget adjustments based on campaign performance.
- Collaboration and Innovation:
- Work closely with the content, creative, and analytics teams to develop cohesive marketing strategies.
- Stay updated on industry trends, emerging platforms, and new advertising technologies.
Fun Town RV
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