Job Description

Paid Search Manager

In the position of Paid Search Manager, you will be responsible for owning performance across all paid digital channels for our direct-to-consumer brand.com sites, plus key marketplace retailers. This includes developing and executing full-funnel search strategies, optimizing campaigns, and delivering clear reporting that drives profitable growth.

Specific Responsibilities

• Build annual/quarterly paid search roadmaps for both brands and marketplaces.
• Segment tactics by brand strategy, product lifecycle, audience intent, sales channels and geo-market.
• Identify growth opportunities in emerging AI-driven search and voice assistants.
• Launch and manage campaigns across Google Ads, Microsoft Ads, Amazon/Walmart/Target Ads, retail media, and new AI search platforms.
• Own budgets, keyword/audience research, bid strategies, feed management, and ad-copy testing.
• Leverage automation and scripts to maximize efficiency.
• Build clean, actionable dashboards; distill insights for executive and cross-functional teams.
• Maintain rigorous test-and-learn agendas; communicate wins, losses, and next steps.
• Brief Creative Services on asset needs, ensuring alignment with brand storytelling and regulatory guidelines.
• Champion search best practices across the organization.

Qualifications

• Requires 4-7 years of applicable experience managing large-scale PPC/retail programs with clear revenue lift and an undergraduate degree, or equivalent.
• Must show channel agility with Mastery of Google & Microsoft Ads; working knowledge of Amazon Advertising, Walmart Connect, and other marketplace DSPs.
• Experience with AI-led search tools (Claude, Perplexity, Gemini, ChatGPT) preferred.
• Experience with platforms such as Feedonomics, Productsup, or similar.
• Must have a solid grasp of on-page and technical SEO principles.
• Expertise in GA4, Looker Studio, Excel Sheets, Power BI; SQL knowledge a plus.
• Must be skilled at translating data into actionable insights.
• Experience scaling campaigns in non-US markets.
• Must be an empathetic communicator, proactive collaborator, and thrive in fast-paced environments.
• Excellent written, verbal, and visual communication skills.
• Strong problem-solving mindset with attention to detail.
• Experience with Microsoft Suite and Artificial Intelligence Tools.
• Alignment with RG Barry's values of trust, ambition, inclusion, creativity, responsibility, and teamwork.

Technical Requirements

• Systems/Tools Proficiency: GA4, Google Ads, Microsoft Ads, Amazon Ads, Feedonomics, Rithum, Looker Studio.
• Data Skills: Advanced Excel modeling, dashboard creation, SQL, Power BI.
• Industry Tools: Salesforce, Shopify Plus, Amazon Vendor Central, Walmart Connect.
• Digital Collaboration: Slack, Asana, Miro, Zoom.
• Additional Certifications: Google Ads Certification, Microsoft Advertising Certification.

Benefits

• Medical
• Dental
• Vision
• Short Term Disability (100% Company Paid)
• Long Term Disability (100% Company Paid)
• Basic Life Insurance (100% Company Paid)
• Voluntary Life Insurance
• Accident
• Critical Illness
• 401(k) with Company Contributions
• Legal and Identity Theft Coverage
• Generous Team Member Discount
• Education Assistance
• Scholarships for Team Member's Children
• 8 Paid Holidays
• One Week of Paid Summer Vacation
• One Week of Paid Winter Vacation
• Generous PTO
• Hybrid Work Schedule

The Company at a Glance

We're looking for a bold, curious, and collaborative professional to join our team as a Paid Search Manager. At RG Barry Brands, we don't just make footwear and accessorieswe design comfort and style that fits into everyday lives.

Our purpose is to create consumer-focused, digitally centric, earth-first brands that make life more comfortable. With a legacy built on innovation and inclusion, we aim to change the standards for comfort and sustainability. We operate with ambition, responsibility, and creativityalways keeping our consumers at the center of what we do.

At RG Barry Brands, we believe that how we work is just as important as what we do. To that end, every role is guided by Core Competenciesensuring each team member thrives personally and contributes meaningfully to our shared goals.

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