Internet Marketing Specialist Job at Porter & Chester Institute, York, PA

TGJIMW1pcTNGZVNlcysrNGxVMlVZU2ZiU1E9PQ==
  • Porter & Chester Institute
  • York, PA

Job Description

Job Description

Job Description

The Internet Marketing Specialist will manage all aspects of the design, function and delivery of the company’s web sites, creative design projects and associated Internet identities to support the operational and strategic objectives of the Company.

The Internet Marketing Specialist will....

  • Design and maintain company all web properties (website, landing pages, forms, etc.) to optimize functionality and accuracy of content
  • Serve as primary creative designer for all requested online, print and social media advertising
  • Assist the Marketing Director in using available data to identify opportunities for improved student recruitment and retention
  • Develop web-based communications in support of CRM and other marketing initiatives
  • Create and maintain a web-based knowledge base and creative content archives
  • Other tasks as assigned
  • Develop and post digital content to social media channels
  • Manage Search Engine Optimization tactics and performance
  • Assist the Marketing Director with managing Bright Edge our SEO vendor
  • Assist the Marketing team on managing PPC vendor
  • Familiar with GA4
  • Create and manage email campaigns- via Benchmark or Mail Chimp

Position Requirements:

  • Associate's degree required
  • Minimum 3 years’ experience in web design, web traffic management, Google analytics, creative design and marketing / product support experience.
  • Excellent project management and attention to detail
  • Exceptional written and visual communication skills
  • Excellent customer relationship development (internal & external)
  • Proficient in Internet traffic reporting & analysis skills
  • Must have high organizational skills, resourcefulness and innovation
  • Must have demonstrated proficiency with industry-standard web publishing, creative design and database software packages

About our company:

Porter and Chester Institute and YTI Career Institute (a subsidiary of PCI), are leading trade schools in Connecticut, Massachusetts and Pennsylvania for over 75 years. The company adheres to one basic vision: to educate and train our students to the level that will make them competent employees. With 10 campus locations throughout Connecticut, Massachusetts, and Pennsylvania we offer training in such trades as Automotive Technology, HVAC-R, CAD, Electrician, Plumbing, as well as Medical Assisting, Dental Assisting, Practical Nursing and Computer & Technology.

Our support staff, including Admissions, Financial Aid and other administrative professionals, to our highly qualified Instructors are focused on making the students' experience a fulfilling and enriching one, both professionally and personally.

Click the links below for more company information:

  • PCI: -pci
  • YTI:

We are an Equal Opportunity Employer.

Shift hours: Monday - Friday 8am - 5pm; must be flexible with evenings and Saturdays as needed.

Job Tags

Flexible hours, Shift work, Saturday, Afternoon shift, Monday to Friday,

Similar Jobs

Roblox

[Summer 2026] Software Engineer Intern Job at Roblox

 ...As a Software Engineer Intern, we'll support you as you tackle the hardest problems in tech today distributed systems, real-time...  ...You Are: Pursuing an undergraduate/graduate degree in computer science, engineering or a related field Working towards proficiency... 

Home Depot

Corporate Security Officer (Full Time, 2nd Shift) Job at Home Depot

 ...Job Opportunity At The Home Depot With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Purpose: Monitor Pennant Park security and assist Home Depot associates with security and safety related issues. The schedule for... 

VetJobs

Amazon Warehouse Associate (Suffolk,VA Area) Job at VetJobs

 ...Amazon Warehouse Associate (Suffolk,VA Area) Job Overview You'll be part of the Amazon...  ...merch, make-on-demand, customer returns, Prime Now, and general fulfillment. You will be...  ..., for our super-fast (2-hour or less) delivery service. How To Get Started You can... 

PIMCO

2026 Summer Intern - Global Wealth Management, Strategic Accounts Job at PIMCO

2026 Summer Internship - U.S. Global Wealth Management - Strategic Accounts PIMCO is a...  ...Portfolio Management, Sales, Marketing, Legal & Compliance, Operations. Responsibilities...  ...to service existing clients and support internal strategic decision-making. Assisting... 

World Finance

Summer Law Clerk Intern — Corporate & Policy Job at World Finance

 ...large financial services organization is seeking a Law Clerk Intern for the summer of 2026, based in Greenville, South Carolina. This...  ...provide meaningful work and an opportunity to learn about various legal matters within the financial sector. Ideal candidates are currently...