Social & Digital Content Manager page is loaded Social & Digital Content Manager Postuler locations Boston, Massachusetts time type Temps plein posted on Publié il y a 5 jour(s) job requisition id JR24060799 Vous cherchez un milieu de travail axé sur le soutien et la collaboration, avec des équipes formidables et des gestionnaires inspirants? Vous êtes au bon endroit. Nous sommes à la recherche de personnes ambitieuses qui partagent nos valeurs et qui veulent améliorer le quotidien des gens partout dans le monde. Vous vous reconnaissez? La carrière décrite ci-dessous vous semble intéressante? Nous voulons vous rencontrer. Semaine de travail comprimée Hybride Description d’emploi Are you passionate about marketing and optimizing channels to drive growth for consumer and B2B audiences? Do you want a chance to make a solid and immediate impact linked to our business results and better customer outcomes? If so, the Social Media& Digital Content Manager role may be the right fit for you. The Social Media Manager will partner with our Digital and Global Communications teams to guide the strategy and support content creation for current, new, and emerging social platforms to grow John Hancock Insurance’s total social digital presence (i.e., Corporate website, LinkedIn, Facebook, Instagram, YouTube, TikTok, etc.). In addition, the Social Media Manager & Digital Content Manager will be responsible for working with our product marketing and sales team to curate content for our Sales & Distribution teams to share via our Social Selling Library program. Reporting to the Head of Brand & Content on the US Segment Marketing team, this role will build and implement social content across owned channels in collaboration with Insurance Marketing colleagues and build comprehensive social/digital content plans across platforms. The successful candidate will also be tasked with growing brand awareness/consideration and shifting brand perception with target audiences across consumer and intermediary channels. Measurement and digital proficiency be important for success in this role, as we, as an organization, are tasked with driving quantifiable business value. The US Segment Marketing Team leads the strategy and execution for product launches, firm (B2B) relationships, sales enablement, Vitality marketing and member engagement, and producer and policyholder communications. In addition, the team is part of a larger marketing organization that includes brand, human-centered design, digital, analytics, and integrated production. The teams work closely together to tell the marketing story, build connected customer experiences, and demonstrate the business value of marketing. Key responsibilities: Strategic management of John Hancock's social channels and implementing engaging content across owned platforms in collaboration with cross-functional teams Advise on the content social strategy for our corporate website, corporate social handles, and our social selling program Maintain a content social calendar with our Digital and Corporate Communications social teams that incorporates key life insurance initiatives Write, edit, and develop content for digital & social media platforms/channels Approach content development with a creative lens, finding opportunities for testing and learning with pilot programs Work closely with Design, Compliance, and Legal teams on content Help to run the Social Selling program with our sales team, including onboarding and training of participants Optimize new and existing content for SEO Monitor and analyze content and social media data/performance by leveraging Adobe and Google Analytics Be accountable for measurement and optimization Partner and drive the full journey from social channels to digital destinations with clear accountability for CTA ’s Capabilities required: Ability to think strategically and act tactically Ability to prioritize and communicate effectively within a global, highly matrixed organization Ability to collaborate and use impact & influence skills across segments/regions Candidate: The ideal candidate will have a strong background in managing digital & social channels and will be passionate about bringing excitement to these experiences. The experience and skills needed include: Minimum of 5 years of relevant experience in marketing and building brands within the investment or financial services industry or highly regulated industry, a plus Proven experience working in social media digital marketing, managing social media channels, and developing content calendars Excellent consulting, writing, editing, presentation, and communication skills Social and digital content analytics tools experience and e xperience with writing for SEO Experience developing and executing online content strategy and creation Knowledge of and experience with keyword research What can we offer you?
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