Job Description

Job Description

Job Description

DIGITAL CONTENT SPECIALIST (PENN STATE SPORTS ENTERPRISES)

State College, PA

THE RUNDOWN

Playfly Sports Properties is looking for a Digital Content Specialist to join our team in the Playfly office location in State College, PA.

The Digital Content Specialist will be responsible for the creation, editing, and trafficking of digital content for revenue generating brand campaigns that will be distributed across multiple digital platforms. The person in this role will work with the Partnership Service Team to traffic partner digital campaigns and social media campaigns, edit partner video and audio content as well as graphics in support of activations for sponsorships sold by local partnership sales teams. The ideal candidate will be a self-starter who is creative, detail oriented, and fluent in end-to-end video, audio, and graphics production.

WHAT YOU’LL ACCOMPLISH

• Assist property sales team members with revenue generation through the editing of digital content for sponsored campaigns
• Work with the Partnership Service Team to traffic and fulfill all partner digital campaigns (FanServ & GoPSUSports.com) and Social Media Engagement campaigns
• Be the liaison between the Playfly Penn State Team and Sport & Story to ensure that partner content is included in the Blue & White Brew daily email
• Oversee and manage all Playfly content on GOPSUSports.com, working closely with Penn State Athletics and WMT to ensure content is promoted, streamed, and archived properly
• Create short-form content from Playfly-controlled radio and streaming shows with the purpose of promoting on digital channels
• Proactively collaborate with local sales team members on ideation and the creation of short-form and long-form video and audio as well as graphics for sponsorship pitches and activations
• Work closely with property sales team members in meeting sponsor needs through storyboarding and creating project briefs
• Produce digital content that follows the brand standards and is in the social media voice/tone of multiple university partners and high school associations
• Repurpose video and audio content for distribution across multiple digital platforms
• Manage multiple projects simultaneously
• Provide ongoing updates to property sales teams on production timelines and delivery date of digital content
• Work in tandem with the Playfly Creates team
• Other job-duties as assigned

WHAT YOU’LL BRING

• Bachelor’s Degree or equivalent relevant experience
• Minimum 1-year experience producing video/audio/graphics for distribution across multiple digital platforms
• Excellent project management and prioritization skills with strong attention to detail and high-quality work ethic
• Proficiency in utilizing Adobe Creative Cloud
• Ability to manage multiple projects at once and be a team-player
• Excellent communication skills
• Understanding of social media platforms (e.g., Facebook, Instagram, X, TikTok, YouTube, etc.)
• Experience driving engagement and results
• Experience in sports marketing with an emphasis in college athletics

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS

• Must be able to work select nights and weekends around sporting events

WHAT WE DO

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company introduces high school and college students to career development opportunities in esports through Playfly Esports, operators of North America’s largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com

WHAT WE STAND FOR

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

EEOC & DIVERSITY STATEMENT

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

ACCOMMODATIONS

Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.

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